As digitalization meets local traditions, there is great potential for creative industries (CI) to promote economic and social development in middle- and low-income countries. This book explores the economic and cultural relevance of these industries in India.The book identifies key topics regarding cultural and creative industries in India, which has a rich cultural heritage and a young demographic and is undergoing swift socio-economic change. It contains the most sophisticated and comprehensive mappings of CI in India to date. It also features numerous case studies, which illuminate the growth of CI in India, its intersections with caste and gender, the central role of handloom, handicraft, and other local practices within communities, as well as the specific challenges in safeguarding and harnessing various creative industry assets to promote sustainable development and social change.Rich with empirical data, this book will be an essential read for scholars and researchers of cultural studies, economics, history, social work, development studies, media studies, and South Asian studies.
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