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6 Електронні книги від Christine Moorman
George S. Day & Christine Moorman: Strategy from the Outside In (PB)
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have …
EPUB
Англійська
DRM
€42.53
Harvard Business Review & Timothy Morey: Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regu …
EPUB
Англійська
DRM
€22.99
Ju-Yeon Lee & Christine Moorman: Handbook on Customer Centricity
‘A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse cus …
PDF
Англійська
DRM
€61.87
David A. Aaker & Christine Moorman: Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman delive …
PDF
Англійська
DRM
€73.13
David A. Aaker & Christine Moorman: Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman delive …
EPUB
Англійська
DRM
€77.11
David A. Aaker & Christine Moorman: Strategic Market Management
Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, a …
EPUB
Англійська
DRM
€47.30
