In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Cindy Barnes & Helen Blake
Creating and Delivering Your Value Proposition [EPUB ebook]
Managing Customer Experience for Profit
Creating and Delivering Your Value Proposition [EPUB ebook]
Managing Customer Experience for Profit
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Мова Англійська ● Формат EPUB ● Сторінки 232 ● ISBN 9780749458591 ● Видавець Kogan Page ● Опубліковано 2009 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 2341078 ● Захист від копіювання Adobe DRM
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