Martin Mocker is Professor at ESB Business School at Reutlingen University, Germany, and Research Scientist at the MIT Sloan Center for Information Systems Research.
4 Електронні книги від Cynthia M. Beath
Cynthia M. Beath & Martin Mocker: Designed for Digital
Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.Most established c …
PDF
Англійська
DRM
€56.75
Cynthia M. Beath & Leslie Owens: Data Is Everybody’s Business
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization-converting data into money-too narrowly: as merely sel …
PDF
Англійська
DRM
€89.99
