David A. Hensher & Jordan J. Louviere 
Stated Choice Methods [PDF ebook] 
Analysis and Applications

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

This book presents a framework to model the main activities of information security management and governance. The same model can be used for any security sub-domain such as cybersecurity, data prote …

In today’s hyper-competitive, global marketplace, a manufacturing company needs a competitive edge if it is to survive and grow. That edge could be anything from superior manufacturing technology to …

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest fa …

First published in 1979, Supplies Management for Health Services looks at the characteristics and problems of hospital suppliers and examines the way in which the hospital and the National Health Ser …

One of the worst recessions for the past 100 years, businesses failing, a revolution in technology, increasing financial constraints, compliance stifling the ability to be nimble, changing consumer b …

Over 500, 00 people in high-impact businesses such as energy and banking, now use ethicability as the way to make the right decisions in moments of truth. Ethicability helps us to decide what’s right …

Evolving digital communication, and the way workers use it to interact with each other, is a constant feature of the workplace. However, the Covid-19 pandemic has dramatically altered the way that mi …