David Gefen 
Psychology of Trust [PDF ebook] 
New Research

This book presents a series of new ideas in 16 chapters about trust in a variety of contexts and across disciplines. The chapters highlight the broad contexts to which trust research has been applied from e-commerce to online marketplaces, recommendation agents, school principals, project management, network security, trust games, investment in charitable organizations, and more. These varied contexts all show the same overall conclusion that trust is a central part of human decision making whether it applies to another person, social group, organization, unknown market players, or even technology artifacts. Importantly, the book shows how trust can be built, and how these antecedents apply, overlapping, across scenarios from online marketplaces to novice school principals to charitable organization, and to many other contexts.