Why Expert Positioning? Expert Positioning is like pointing a laser beam directly toward your marketing message. It allows you to easily align yourself as the go-to authority and instantly builds the know, like, and trust factor.
Expert Positioning is an innovative form of marketing that allows you to diffuse objections and doubt from the very start. Becoming viewed as an expert in your industry allows others to see you as one of the best in your field, which is great for business. By establishing yourself as an expert, you can remove any hesitation or reservations that potential customers may have about working with you. In addition, being seen as an expert can help you to attract new business and win over tough clients. So if you’re looking to take your business to the next level, Expert Positioning is the way to go.
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Зміст
Introduction
Chapter 1 Join the Fast Growing Expert Industry
Chapter 2 Position Yourself as the Go-to Expert
Chapter 3 Build Your Expert Brand Foundation
Chapter 4 Stay Focused on the Right Target
Chapter 5 Embrace Shameless Self-Promotion
Chapter 6 Sell Yourself as the Expert
Chapter 7 Master the Art of Influence
Chapter 8 Become an Expert Who Speaks Professionally
Chapter 9 Turn Your Story into a Book
Chapter 10 Open Many Doors of Opportunity
Chapter 11 Set Your Clients up for Success
Chapter 12 Create More Sales with Ease
Acknowledgments
About the Author
Success Stories
Про автора
Debbie Allen is the World’s #1 Authority on Expert Positioning. She is an internationally-recognized business growth and market positioning expert. Debbie has been a professional speaker and business mentor for 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert, Success Is Easy and Expert Positioning.
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