Don A. Dillman & Jolene D. Smyth 
Internet, Phone, Mail, and Mixed-Mode Surveys [PDF ebook] 
The Tailored Design Method

The classic survey design reference, updated for the digital
age
For over two decades, Dillman’s classic text on survey design
has aided both students and professionals in effectively planning
and conducting mail, telephone, and, more recently, Internet
surveys. The new edition is thoroughly updated and revised, and
covers all aspects of survey research. It features expanded
coverage of mobile phones, tablets, and the use of do-it-yourself
surveys, and Dillman’s unique Tailored Design Method is also
thoroughly explained. This invaluable resource is crucial for any
researcher seeking to increase response rates and obtain
high-quality feedback from survey questions. Consistent with
current emphasis on the visual and aural, the new edition is
complemented by copious examples within the text and accompanying
website.
This heavily revised Fourth Edition includes:
* Strategies and tactics for determining the needs of a given
survey, how to design it, and how to effectively administer it
* How and when to use mail, telephone, and Internet surveys to
maximum advantage
* Proven techniques to increase response rates
* Guidance on how to obtain high-quality feedback from mail,
electronic, and other self-administered surveys
* Direction on how to construct effective questionnaires,
including considerations of layout
* The effects of sponsorship on the response rates of
surveys
* Use of capabilities provided by newly mass-used media:
interactivity, presentation of aural and visual stimuli.
* The Fourth Edition reintroduces the
telephone–including coordinating land and mobile.
Grounded in the best research, the book offers practical how-to
guidelines and detailed examples for practitioners and students
alike.

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