E. Martin 
Marketing Identities Through Language [PDF ebook] 
English and Global Imagery in French Advertising

List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.