Elena & Fabio 
Handbook of Research on Retailer-Consumer Relationship Development [EPUB ebook] 

Підтримка

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

€488.53
методи оплати
Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!
Мова Англійська ● Формат EPUB ● ISBN 9781466660762 ● Редактор Elena & Fabio ● Видавець IGI Global ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 8056195 ● Захист від копіювання Adobe DRM
Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

128 769 Електронні книги в цій категорі