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Enrique Bigne & Ajay K. Manrai
The Routledge Companion to the Future of Marketing [PDF ebook]

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Обкладинка Enrique Bigne & Ajay K. Manrai: The Routledge Companion to the Future of Marketing (PDF)

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

€56.35

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Формат PDF ● Сторінки 504 ● ISBN 9781136242861 ● Редактор Enrique Bigne & Ajay K. Manrai ● Видавець Taylor and Francis ● Опубліковано 2014 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2881334 ● Захист від копіювання Adobe DRM

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Enrique Bigne Ajay K. Manrai Luiz Moutinho Spain) Bigne Enrique (University of Valencia USA) Manrai Ajay K. (University of Delaware UK) Moutinho Luiz (University of Suffolk

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