Автор: Eric Arnould

Підтримка
Craig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological journals. He has co-authored the book The Phenomenology of Everyday Life and co-edited Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy. Craig has served as an associate editor for the Journal of Consumer Research and the Journal of Consumer Culture. Craig is the current president of the Consumer Culture Theory Consortium. Craig was the Society for Marketing Advances 2014 Distinguished Marketing Scholar Award. In 2017, he was named an Association of Consumer Research Fellow.




2 Електронні книги від Eric Arnould

David Crockett & Michelle F. Weinberger: Consumer Culture Theory
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as …
PDF
Англійська
DRM
€52.99
David Crockett & Michelle F. Weinberger: Consumer Culture Theory
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as …
EPUB
Англійська
DRM
€52.99