Електронна книга > Суспільствознавство > Економіка > Eric Ries: Lean startup (ePUB)

Eric Ries
Lean startup [EPUB ebook]

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Обкладинка Eric Ries: Lean startup (ePUB)

Eric Ries szerint a startup olyan vállalkozás, amelynek célja új termék vagy szolgáltatás létrehozása szélsőségesen bizonytalan feltételek között. Ez ugyanúgy igaz a garázsában szerencsét próbáló egyéni vállalkozóra, mint a Fortune 500-as egyik vállalatának tárgyalótermében összegyűlő rutinos szakemberekre. Hiszen ugyanaz a küldetésük: át kell hatolniuk a bizonytalanság ködén, hogy megtalálják a fenntartható vállalkozáshoz vezető sikeres utat.
A lean gyártás tapasztalataira építve a Lean Startup forradalmian új menedzsmentmódszert kínál. Arra biztatja az innovatív vállalkozókat – cégmérettől függetlenül –, hogy ne dőljenek be a hiúsági mutatóknak, inkább a tényleges előrehaladást mérjék, és mielőbb derítsék ki, mit is akarnak valójában az ügyfelek. Üzleti elképzeléseiket pedig folyamatosan teszteljék, és igazítsák a körülményekhez, mielőtt még túl késő lenne.

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Мова Угорська ● Формат EPUB ● Сторінки 288 ● ISBN 9789633049099 ● Видавець HVG Konyvek ● Опубліковано 2020 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 8152368 ● Захист від копіювання Adobe DRM

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