Erich Schafer 
Grundlagen der Marktforschung [PDF ebook] 
Marktuntersuchung und Marktbeobachtung

Lessons Learned is an important phase in project management. This is when organizations can pave the way for future project success by documenting mistakes so they are not repeated and recording best …

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

This volume is intended as a reference for those interested in the relationship between business strategy and business ethics, broadly conceived. Several articles have been selected from various lead …

As entrepreneurship programs proliferate—from classes in higher education to incubators, accelerators, open innovation platforms, and innovation factories—our understanding of the advantages and chal …

This is the book you will need if you are considering setting up your own business. It is aimed at the new business owner who has a lot of questions to ask. It has been written by a successful busine …

Bullying is an increasing problem in the workplace. It is estimated that five million workers are bullied each year in the UK, and that one in four employees is aware of colleagues being bullied. Bul …

This book considers both the present state of Arctic shipping and possible future trends with reference to the various sectors of maritime transportation: cruise tourism, container traffic and bulk s …

For many organizations, the way in which projects are managed is a fundamental factor in how well they can prosper in today’s marketplace. Unfortunately, the current solutions available to companies …

This book highlights the role of community trusts in social licencing through the lens of mining and mining disputes in South Africa. Employing elements of trust, acceptance and elite interaction as …

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …