6 Електронні книги від Erik Kostelijk
Erik Kostelijk: Influence of Values on Consumer Behaviour
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core asso …
EPUB
Англійська
DRM
€61.55
Erik Kostelijk: Influence of Values on Consumer Behaviour
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core asso …
PDF
Англійська
DRM
€61.69
Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem & Erik (Amsterdam University of Applied Sciences, Netherlands) Kostelijk: Brand Positioning
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. …
PDF
DRM
€48.64
Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem & Erik (Amsterdam University of Applied Sciences, Netherlands) Kostelijk: Brand Positioning
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. …
EPUB
DRM
€48.63
Erik Kostelijk & Jose Marcos Carvalho de Mesquita: Marketing Analytics
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer …
PDF
Англійська
DRM
€51.18
Erik Kostelijk & Jose Marcos Carvalho de Mesquita: Marketing Analytics
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer …
EPUB
Англійська
DRM
€51.24
