Dr Fiona Spotswood is a senior lecturer in marketing at the University of the West of England. Fiona”s research takes a cultural view of socially problematic behaviours and recently her primary research has developed into an exploration of the implications of marketing on various cultural phenomena which are damaging to societal wellbeing.
3 Електронні книги від Fiona Spotswood
Fiona Spotswood: Beyond Behaviour Change
‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individua …
EPUB
Англійська
DRM
€42.99
Sara Bird & Stephan Dahl: Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will …
PDF
Англійська
DRM
€56.09
Fiona Spotswood: Beyond Behaviour Change
‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individua …
PDF
Англійська
DRM
€38.51
