Frank Keuper & Christian Oecking 
Application Management [PDF ebook] 
Challenges – Service Creation – Strategies

Prof. Frank Keuper holds the chair in business administration, especially convergence management and strategic management at Steinbeis University, Berlin. He is also academic head and director of the Sales & Service Research Center (partner of Telekom Shop Vertriebsgesellschaft mb H) and the T-Vertrieb Business School (partner of Telekom Deutschland Gmb H).
Christian Oecking is Chairman of the Management Board at Siemens IT Solutions and Services Gmb H.
Andreas Degenhardt is Head of Global Application Management at Siemens IT Solutions and Services Gmb H.