Franziska Pfund 
Tourism in China [PDF ebook] 

Seminar paper from the year 2002 in the subject Tourism – Miscellaneous, grade: 1, 0, University of Applied Sciences Hof, language: English, abstract: Since the adoption of the policies of reform and the opening to the outside world,
China’s tourism has entered a stage of rapid development. Being a country rich in
tourism resources, it has become a demanded destination in Asia for tourists from all
over the world, but also domestic tourism is growing vigorously.
This paper is divided in four parts. Chapter one will give an insight into important
factors concerning China’s tourism industry and explain its economical and political
situation. Besides, investments in tourism will be explained. Chapter two illustrates
China’s tourism market, considering tourism operation and management, crucial
regulations, infrastructure development but also human resources as well as media
and advertising. Chapter three points out the impact of the World Tourism
Organization on China’s tourism industry and illustrates through which projects the
organization has helped to further development of tourism. In chapter four the main
points will be summarized.