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Gary Armstrong & Philip Kotler
Marketing: An Introduction, Global Edition [PDF ebook]

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Обкладинка Gary Armstrong & Philip Kotler: Marketing: An Introduction, Global Edition (PDF)

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you’ll get ample practice applying marketing concepts to real-world company scenarios.

€56.60

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Мова Англійська ● Формат PDF ● ISBN 9781292433165 ● Видавець Pearson Education ● Опубліковано 2022 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 8351348 ● Захист від копіювання Adobe DRM

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Gary Armstrong Philip Kotler Gary T. Armstrong

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