Of the $1.3 trillion spent on digital transformation in 2018, it was estimated that $900 billion went to waste.

Digital products are more than technology, they are about people-your customers. More so, these products solve human problems. Empathy & Arrogance: The Paradox of Digital Products is about how to build strong, lasting relationships with your customers through digital products.

The book explores the intersection of business strategies, customer experience, technology, data and mindset. Author Gurmeet Kaur calls out to the digital community to be thoughtful and insightful when building products. Sometimes we think we know it all when, in reality, our assumptions and knowledge may have gaps. Tapping into human elements of empathy and arrogance helps us identify moments of blind arrogance and how to change them to empathetic arrogance.

If you are a product builder or digital product enthusiast interested in exploring new mindsets, this innovative book is for you!