Електронна книга > Суспільствознавство > Економіка > Harald Hungenberg & Torsten Wulf: Grundlagen der Unternehmensführung (ePUB)

Harald Hungenberg & Torsten Wulf
Grundlagen der Unternehmensführung [EPUB ebook]

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Обкладинка Harald Hungenberg & Torsten Wulf: Grundlagen der Unternehmensführung (ePUB)

Das Lehrbuch vermittelt auf anschauliche Weise einen einführenden Überblick zum Thema Unternehmensführung. Konkret werden die Themen Strategie, Organisation, Personal und Führung sowie Controlling behandelt. Um die Darstellung der Themen möglichst anschaulich und praxisnah zu gestalten, wurde speziell für dieses Buch die Fallstudie eines fiktiven Autovermieters – Quality Rent AG – entwickelt. Diese Fallstudie begleitet das gesamte Buch und dient zur anwendungsnahen Illustration theoretischer Inhalte. Diskussions- und Verständnisfragen am Ende jedes Kapitels ergänzen das Buch. Die Lösungen dazu werden im Internet unter www.grundlagen-der-unternehmensfuehrung.de bzw. www.gduf.de bereitgestellt. Die 6. Auflage behält die bewährte Grundkonzeption bei und adressiert zusätzlich die Chancen und Herausforderungen, die sich durch die Digitalisierung für Strategiegestaltung, Organisation sowie Personalmanagement und -führung ergeben.

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Мова Німецька ● Формат EPUB ● ISBN 9783658354237 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2021 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 8318091 ● Захист від копіювання Adobe DRM

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Harald Hungenberg Torsten Wulf

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