Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
Зміст
Theory.- Service Innovation and Business Models.- Conceptualizing the STOF Model.- STOF Model: Critical Design Issues and Critical Success Factors.- The Mobile Context Explored.- The STOF Method.- What’s Next? Some Thoughts and a Research Agenda.- Applications.- A Practitioner View on Generic Design Issues and Success Factors.- The Dynamic STOF Model in Practice.- A We-Centric Service: The Police Pointer.- Balancing Customer and Network Value of Mobile Payment Services.- Robustness of IPTV Business Models.- Mobile Service Bundles.- Designing Mobile Remittance Services in Developing Countries.- Assessing the Business Potential for New Mobile Services from Mock-Up Evaluation.- A Standalone Digital Music Vending Service.- From Prototype to Exploitation: Mobile Services for Patients with Chronic Lower Back Pain.- From Prototype to Exploitation: Organizational Arrangements for a Personalized Dementia Directory.
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