Jared Cooney Horvath 
Stop Talking, Start Influencing [PDF ebook] 
12 Insights From Brain Science to Make Your Message Stick

Whether walking clients through a new program, guiding an audience through a presentation, or helping our children to kick a ball, every day we share knowledge with others. But very few of us have been taught how to teach! Stop Talking, Start Influencing draws on the author’s 15 years of experience in neuroscience and education to outline 12 principles of how people learn. The result is a book that shows readers how to impart knowledge to others so that it sticks with and truly influences them.