Jennifer Holt & Alisa Perren 
Media Industries [EPUB ebook] 
History, Theory, and Method

List of Figures vii
Acknowledgments viii
Notes on Contributors ix
Introduction: Does the World Really Need One More Field of
Study? 1
Jennifer Holt and Alisa Perren
Part I: History 17
Editors’ Introduction 19
1 Nailing Mercury: The Problem of Media Industry Historiography
21
Michele Hilmes
2 Manufacturing Heritage: The Moving Image Archive and Media
Industry Studies 34
Caroline Frick
3 Film Industry Studies and Hollywood History 45
Thomas Schatz
4 Historicizing TV Networking: Broadcasting, Cable, and the Case
of ESPN 57
Victoria E. Johnson
5 From Sponsorship to Spots: Advertising and the Development of
Electronic Media 69
Cynthia B. Meyers
6 New Media as Transformed Media Industry 81
P. David Marshall
Part II: Theory 91
Editors’ Introduction 93
7 Media Industries, Political Economy, and Media/Cultural
Studies: An Articulation 95
Douglas Kellner
8 Thinking Globally: From Media Imperialism to Media Capital
108
Michael Curtin
9 Thinking Regionally: Singular in Diversity and Diverse in
Unity 120
Cristina Venegas
10 Thinking Nationally: Domicile, Distinction, and Dysfunction
in Global Media Exchange 132
Nitin Govil
11 Convergence Culture and Media Work 144
Mark Deuze
Part III: Methodologies and Models 157
Editors’ Introduction 159
12 Media Economics and the Study of Media Industries 161
Philip M. Napoli
13 Regulation and the Law: A Critical Cultural Citizenship
Approach 171
John Mc Murria
14 Can Natural Luddites Make Things Explode or Travel Faster?
The New Humanities, Cultural Policy Studies, and Creative
Industries 184
Toby Miller
15 Cultures of Production: Studying Industry’s Deep Texts, Ref
lexive Rituals, and Managed Self-Disclosures 199
John Thornton Caldwell
16 The Moral Economy of Web 2.0: Audience Research and
Convergence Culture 213
Joshua Green and Henry Jenkins
Part IV: The Future: Four Visions 227
Editors’ Introduction 229
17 From the Consciousness Industry to the Creative Industries:
Consumer-Created Content, Social Network Markets, and the Growth of
Knowledge 231
John Hartley
18 Politics, Theory, and Method in Media Industries Research
245
David Hesmondhalgh
19 An Industry Perspective: Calibrating the Velocity of Change
256
Jordan Levin
20 Toward Synthetic Media Industry Research 264
Horace Newcomb
Index 271

Jennifer Holt is Assistant Professor of film and media
studies at the University of California, Santa Barbara
Alisa Perren is Assistant Professor in the Department of
Communication at Georgia State University.