John W. Graham & Wendy C. Havlick 
Mission Statements [PDF ebook] 

First published in 1994. Mission Statements: A Guide to the Corporate and Nonprofit Sectors offers the most exciting opportunities for advancing the study of organization direction in the four decades that it has been actively pursued. The study of missions of organizations has remained on the “back burner” of scholarly pursuits because of the great difficulty that researchers have faced in gathering appropriate formal statements from corporations and nonprofit organizations. As a result, the importance of missions to distinguish among organizations and to guide the development and execution of implementing strategies has become a nearly universally endorsed but unenthusiastically practiced element in organizational planning activities. This information laden new book by John Graham and Wendy Havlick invites managers and academic researchers to undertake the study of missions with greater expectations that much can be learned about the organizations, their leaders, and their strategies through a comprehensive assessment of their written statements of values and priorities.