Автор: Jon Sundbo

This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the co …

This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the co …

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be ac …

This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. …

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues o …

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more …

This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and appli …