Julian Birkinshaw & Stuart Crainer 
Leadership the Sven-Göran Eriksson Way [PDF ebook] 
How to Turn Your Team Into Winners

‘Leadership the Sven-Göran Eriksson Way examines the
leadership style of the Egnland football manager Sven-Göran
Eriksson. Our argument is that Eriksson’s aproach is important
because it brilliantly exemplifies a new leaderhip which defies
conventional and historical stereotypes of how leaders think and
behave. Eriksson is not a tub-thumping bellower of orders. He is no
dictator. Instead he is a modern leadership archetype, a leader we
can all learn from.’
–From Leadership the Sven-Göran Eriksson
Way
‘…offers a visible and successful example of this new model of
leader …’
–Media Week
‘…the authors examine the ‘mature’ form of leaderhip that
Eriksson exemplifies: the level-headed long-termism that learns
from failure, encourages responsibility and ‘keeps it
simple’…’
–The Business
‘I very much enjoyed it and in particularly the way it gelled good
business management principles with their application to football
as illustrated by many of the …decisions taken by our national
coach who…has brought confidence, assurance, team spirit and a
more worldwide awareness to our England team, giving everybody
optimism.’
–Gordon Taylor, Chief Executive of the Professional
Footballers Association

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