Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli (‘vignettes’) that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the ‘how-tos’ of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.
Зміст
1. Introduction
2. Why and When to Use Factorial Survey Methods
3. Setting Up the Experimental Design
4. Setting Up the Survey
5. Data Analyses
6. Further Aspects
7. Concluding Remarks
Про автора
Thomas Hinz is currently a full professor at the Department of Sociology and History at the University of Konstanz, Germany. From 2006 to 2010, he was principal investigator in the research project “The Factorial Survey as a Method for Measuring Attitudes in Population Surveys” (funded by the German Research Foundation; part of the “Priority Programme on Survey Methodology”).
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