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Kenneth Kahn
Product Planning Essentials [PDF ebook]

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Обкладинка Kenneth Kahn: Product Planning Essentials (PDF)

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.Changes to the Second Edition* Addition of two chapters on design and legal considerations.* Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (Bo P) product development.* Simplified technical discussions of planning techniques for improved comprehension.* Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

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Мова Англійська ● Формат PDF ● Сторінки 280 ● ISBN 9781317462088 ● Видавець Taylor and Francis ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 3599694 ● Захист від копіювання Adobe DRM

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Kenneth B. Kahn Kenneth Kahn

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