Автор: Kristiaan Helsen

Підтримка
Masaaki “Mike” Kotabe holds the Washburn Chair Professorship in International Business and Marketing, and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University.  He currently serves as the Editor of the Journal of International Management.  Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin.  Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98.  In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education. He has written over 100 scholarly publications. His research work has appeared in such journals as the Journal of International Business Studies, Journal of Marketing, Strategic Management, and Academy of Management Journal.




2 Електронні книги від Kristiaan Helsen

Kristiaan Helsen & Masaaki Kotabe: The SAGE Handbook of International Marketing
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered a …
PDF
Англійська
DRM
€119.99
Kristiaan Helsen & Masaaki (Mike) Kotabe: Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international market …
EPUB
Англійська
DRM
€50.01