Lars Bergkvist, Professor of Marketing, Zayed University, Abu Dhabi, UAE.
6 Електронні книги від Larry Percy
John R Rossiter & Larry Percy: Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system an …
EPUB
Англійська
DRM
€72.99
John R Rossiter & Larry Percy: Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system an …
PDF
Англійська
DRM
€72.99
Larry (Larry Percy Consulting, USA) Percy & William Winston: Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual comp …
EPUB
DRM
€69.59
Larry (Larry Percy Consulting, USA) Percy & William Winston: Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual comp …
PDF
DRM
€69.31
Larry Percy: Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is …
PDF
Англійська
DRM
€56.61
Larry Percy: Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is …
EPUB
Англійська
DRM
€56.50
