The collected wisdom of some of the world’s most influential
environmental movers and shakers is brought together in this one
book. The chosen gurus consists both of ‘thinkers’
– those who have set the agenda, and of ‘doers’
– those business people who made the green cause their
mission long before it became so prominent.
The book covers a broad range of environmental issues as they
apply to business, including the economic viability of choosing
green routes. Interviewees include energy guru Amory Lovins, former
Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin
Tickell and business leader Ray Anderson, among others. The cutting
edge thinking of the book’s contributors provides businesses
with the information they need when considering how to change in a
green direction. The end result is an illuminating insight into
both general views on sustainability as well as good and bad
business decisions made in the search for sustainability.
The full list of green gurus include:
Ray Anderson, founder and chairman of Interface Inc, one
of TIME Magazine’s ‘Heroes of the
Environment’
James Cameron, founder of Executive Director and
Vice-Chairman of Climate Change Capital (CCC)
Paul Dickinson, CEO of the Carbon Disclosure Project
John Elkington, founding partner and director of Volans,
co-founder of Sustain Ability, world authority of sustainable
development, author of The Green Consumer Guide
John Grant, author of The Green Marketing
Manifesto, frequent conference speaker and prolific blogger
Denis Hayes, President and CEO of The Bullitt Foundation,
Chair of the International Earth Day Network
Gary Hirshberg, President and Chief Executive Officer of
Stonyfield Farm, the world’s largest producer of organic yogurt
Tony Juniper, former Executive Director of Friends of the
Earth (Fo E), environmental campaigner, author and commentator
Professor Sir David King, Director of the Smith School of
Enterprise and the Environment at the University of Oxford
Amory B. Lovins, environmentalist, Chairman and Chief
Scientist of Rocky Mountain Institute
Professor Wangari Maathai, environmental and political
activist, Nobel Peace Prize Winner
Ricardo Navarro, founder and director of the Salvadoran
Centre for Appropriate Technology (CESTA), winner of the
prestigious Goldman prize
Dr Vandana Shiva, physicist, environmental activist and
author
Jeffrey Swartz , CEO of Timberland Worldwide
Sir Crispin Tickell, diplomat, academic,
environmentalist, author
Зміст
Foreword.
Acknowledgements.
About the Authors.
Introduction.
1 Ray Anderson.
2 James Cameron.
3 Paul Dickinson.
4 John Elkington.
5 John Grant.
6 Denis Hayes.
7 Gary Hirshberg.
8 Tony Juniper.
9 Professor Sir David King.
10 Amory B. Lovins.
11 Professor Wangari Maathai.
12 Ricardo Navarro.
13 Dr Vandana Shiva.
14 Jeffrey Swartz.
15 Sir Crispin Tickell.
Index.
Про автора
Laura Mazur is a business writer and partner in Writers 4
Management, a professional writing firm. She has been a business
journalist since 1978 and was editor of the UK’s
Marketing magazine from 1986 to 1989. She has written for a
range of publications, including a weekly column for
Marketing magazine for five years, and is also the author of
management guides on international marketing and communications
published by the Economist Intelligence Unit and Financial Times
Reports. She has ghost written/edited five books.
Louella Miles is a business writer, and Laura’s
partner in Writers 4 Management. She started in consumer journalism
in 1976, with the Consumer’s Association, before moving over
to business writing in 1980. She was managing editor of
Marketing magazine through the mid to late 1980s. Her
portfolio includes management reports on topics as diverse as
corporate reputation and sponsorship, published by Management
Today and International Marketing Reports respectively.
She has also edited a weekly media newsletter for the past seven
years and produces a range of titles on qualitative research.
Since they formed Writers 4 Management in 2004, Laura and
Louella have worked with a range of organisations and individuals.
Activities have included writing white papers, running writing
training courses, and acting as ghost writers/editors on a number
of books. Their book, Conversations with Marketing Masters,
was published by John Wiley in January 2007.
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