Whether you accept it or not – ‘Dowry’ has become a curse in our country and the time has come to fight it, using the very same ‘mentality’ of dowry seekers. The worst part about dowry is that it has been strategically linked to ‘Pride’. On one hand you have the groom’s father boasting about the dowry amount received, (basking in the pride of his son’s ability of attracting such an amount) and on the other hand, you have the girls father, who pays that ‘Dowry’ with pride, believing it is his way of expressing his love for his daughter.
Dowry today, has moved to a fairly advanced stage and is being conducted in many different & creative ways. The groom is treated like a ‘Product’, with the attributes and features that satisfies the needs and wants of the ‘Consumer’ – namely the bride’s family. Both parties decide to form a relation, either as a ‘Merger’ or an ‘Acquisition’ – based on their abilities to do either. All parents are (unknowingly) following typical market strategies that a Product company uses to promote their wares in the market which includes amongst other things, listing its attributes and features in a bid to attract prospective buyers who conduct an Evaluation before finally making a Purchase.
Dowry today, has moved to a fairly advanced stage and is being conducted in many different & creative ways. The groom is treated like a ‘Product’, with the attributes and features that satisfies the needs and wants of the ‘Consumer’ – namely the bride’s family. Both parties decide to form a relation, either as a ‘Merger’ or an ‘Acquisition’ – based on their abilities to do either. All parents are (unknowingly) following typical market strategies that a Product company uses to promote their wares in the market which includes amongst other things, listing its attributes and features in a bid to attract prospective buyers who conduct an Evaluation before finally making a Purchase.
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“ Come, o desired of the Gods beautiful one with tender heart, with the charming look, good towards your husband, kind towards animals, destined to bring forth heroes. May you bring happiness for both our quadrupeds and bipeds” (Rigveda 10.85.44)Mission 1:1 is the initiative by me to increase the girl sex ratio in selected states of India to maintain the balance of the universe. Revenue generated from the sales of this book will be used towards the initiative to empower women to be a bread winner for the family by getting necessary education.
Regards,
Mandeep
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Мова Англійська ● Формат EPUB ● Сторінки 72 ● ISBN 9781482819441 ● Розмір файлу 0.1 MB ● Видавець Partridge Publishing India ● Опубліковано 2014 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 6221796 ● Захист від копіювання Adobe DRM
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