Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.
Marta Minier & Maria Elisa Montironi
Local/Global Shakespeare and Advertising [EPUB ebook]
Local/Global Shakespeare and Advertising [EPUB ebook]
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Мова Англійська ● Формат EPUB ● Сторінки 286 ● ISBN 9781040040942 ● Редактор Marta Minier & Maria Elisa Montironi ● Видавець Taylor & Francis ● Опубліковано 2024 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 9431357 ● Захист від копіювання Adobe DRM
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