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Max Brenner & Thomas Schmitt 
Die Digitale Transformation von A bis Z [EPUB ebook] 
Marketing Essentials

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Обкладинка Max Brenner & Thomas Schmitt: Die Digitale Transformation von A bis Z (ePUB)

Der Begriff Digital Transformation beschreibt einen durch digitale Technologien ermöglichten Veränderungsprozess der gesamten Gesellschaft. Wesentliche Treiber der Digital Transformation sind Informationstechnologien wie Vernetzung, Hardware und digitale Anwendungen.

Bei der Digital Transformation, auch als digitaler Wandel bezeichnet, handelt es sich um einen kontinuierlichen Veränderungsprozess, der durch den zunehmenden Einsatz digitaler Technologien begründet ist. Der Wandel betrifft das komplette Spektrum der Gesellschaft inklusive der Wirtschaft mit ihren Unternehmen.

Der Veränderungsprozess beschleunigt sich durch die Schaffung immer neuer digitaler Techniken selbst. Als Treiber der Transformation gelten die typischen Informationstechnologien. Dazu gehören die Kommunikationsnetze, leistungsfähige Rechner und mobile Endgeräte sowie Software und Anwendungen. Auf Basis der Digital Transformation entstehen völlig neue digitale Geschäftsmodelle und digitale Wertschöpfungsketten. Die digitale Transformation innerhalb eines Unternehmens bezeichnet man als Digital Business Transformation.

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Мова Німецька ● Формат EPUB ● ISBN 9783743899568 ● Розмір файлу 0.4 MB ● Видавець BookRix ● Опубліковано 2019 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 6924785 ● Захист від копіювання без

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