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Michael Haynes & Garreth Chandler 
Listen, Innovate, Grow [EPUB ebook] 
A Guidebook for Startups and Small Businesses Looking to Acquire and Grow Business Customers

Підтримка
Обкладинка Michael Haynes & Garreth Chandler: Listen, Innovate, Grow (ePUB)

A book that will provide the owners and senior management of Startups and SMEs with leading edge, action oriented approaches to enable them to grow their businesses by successfully acquiring, retaining and growing their business customers.

€20.99
методи оплати

Зміст

Introduction    1
Why Business to Business (B2B) is the place to be    2
Part 1: LISTEN to know where to focus    9
Chapter 1: Listening to you    11
Chapter 2: Listening to the market    25
Chapter 3: Listening to your competitors    35
Part 2: INNOVATE to know how to win    57
Chapter 4: Identifying opportunities to innovate from listening    59
Chapter 5: Defining innovation    67
Chapter 6: Where to apply B2B innovation    75
Chapter 7: Developing a winning B2B strategy    105
Chapter 8: Implementation – Putting your B2B
strategy into action    119
Part 3: GROW by aligning your business operations    139
Chapter 9: Growth pathways    141
Chapter 10: Managing growth    151
Chapter 11: Financials of growth and innovation    179
Chapter 12: Your people, growth and innovation    207
Conclusion    239
Case Studies    234
APPENDIX: Innovation Checklist Matrix    277
References    279
Acknowledgements    283
Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!
Мова Англійська ● Формат EPUB ● Сторінки 298 ● ISBN 9780646990286 ● Розмір файлу 0.5 MB ● Видавець 2excell Consulting ● Опубліковано 2018 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 6409480 ● Захист від копіювання Adobe DRM
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Більше електронних книг того самого автора / Редактор

Michael HaynesGarreth Chandler

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