In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses’ survival and success hinge on their ability to transform continuously.
The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today’s market isn’t just about innovative products or cutting-edge technology—it’s about pioneering business models.
This book introduces the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experimenting with new ones.
Concluding with real-life success stories of three entrepreneurs who navigated disruptive innovations and black swan events through the TST approach, this book provides a hands-on perspective on transforming business models. Different from traditional strategy literature, this book doesn’t offer off-the-shelf formulas but empowers you to think creatively. With step-by-step guidance, visual collaboration tools, real-world case examples, exercises, and design tips, you will learn to dissect your current business model, identify areas for improvement, and foster a creative approach to developing new models.
Targeted at forward-thinking managers, daring entrepreneurs, aspiring business leaders, and ambitious startup founders, the TST toolkit equips them to challenge conventional business models and design innovative ones. It is equally valuable for students and enthusiasts of business design, design thinking, and entrepreneurship.
Про автора
Marco Ferretti is full professor of Entrepreneurship and Innovation at the Parthenope University of Naples where he has served as a member of the Board of Directors. He is also responsible for the ‘Department of Excellence’ project with a budget of €6.5ML and champion of the newly established UNESCO Chair ‘Entrepreneurship and lifelong learning innovation in the business ecosystems of MENA countries’. In 2020, the Minister of University and Research appointed him as the national coordinator for preparing the section dedicated to the blue economy in the National Research Program 2020-2027. He has a degree in Economics from the University of Naples, an MBA from the Sloan School of Management of the Massachusetts Institute of Technology, and a Ph D in Engineering from the University of Padua. His research interests focus on the topics of strategy, innovation and entrepreneurship and has a long-standing experience in building and accelerating startups. He is the author of over 90 published in authoritative Italian and foreign scientific journals.
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