Автор: Mitsuo Nagamachi

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, Mitsuo Nagamac …

MAC or PC? Kindle or Sony ereader? Droid, i Phone, or Black Berry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisio …

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what …

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measu …

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, Mitsuo Nagamac …