Naresh K. Malhotra 
Basic Marketing Research [PDF ebook] 
Pearson New International Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the i Pad and Android apps. Upon purchase, you’ll gain instant access to this e Book. Time limit The e Books products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.