Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.
Including a framework to distinguish among key resources or antecedents of customer value, this new edition:
– Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;
– Provides a new chapter addressing value creation and resource configuration;
– Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;
– Introduces a new full colour internal design to aid understanding.
Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Про автора
is a management psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the area of marketing, business ethics, and quality of life (QOL). He is the author/editor of many books related to consumer marketing and quality of life. He also served editor of the QOL section in the Journal of Macromarketing (1995-present). He received the Virginia Tech’s Pamplin Teaching Excellence Award/Holtzman Outstanding Educator Award and University Certificate of Teaching Excellence in 2008. In 2010, ISQOLS honoured him for excellence and lifetime service to the society. In 2010 he won the Best Paper Award in the Journal of Happiness Studies for his theory of the balanced life; in 2011 also he won the Best Paper Award in the Journal of Travel Research for his goal theory of leisure travel satisfaction. In 2012 he was awarded the Euro Med Management Research Award for outstanding achievements and ground breaking contributions to well-being and quality-of-life research. He also was the editor of ISQOLS/Springer book series on handbooks in QOL research and the community QOL indicators best practices.
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