Norton (Locust Valley, New York, USA) Paley 
Mastering the Rules of Competitive Strategy [PDF ebook] 
A Resource Guide for Managers

The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a