Don't Mistake Your Vocation – Select the Right Location – Avoid Debt – Persevere – Whatever You Do, Do It with All Your Might – Use the Best Tools – Don't Get Above Your Business – Learn Something Useful – Let Hope Predominate, But Be Not Too Visionary – Do Not Scatter Your Powers – Be Systematic – Read the Newspapers – Beware Of "Outside Operations" – Don't Indorse Without Security – Advertise Your Business – "Don't Read the Other Side" – Be Polite and Kind to Your Customers – Be Charitable – Don't Blab – Preserve Your Integrity