Автор: Panos Mourdoukoutas

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth int …

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at th …

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at th …

Living the good life doesn’t require a lot of money or even any faith. THE TEN GOLDEN RULES condenses the wisdom of the ancient Greeks into 10 memorable and easy-to-understand rules that, if lived by …

How can the contemplations and teachings of a man who lived in ancient Greece help you in your role leading a tech giant or a restaurant chain?Though skills and experience may have landed you your po …

Mourdoukoutas argues that as globalization gains momentum and reengineering becomes universal, firms can no longer be sure of achieving sustainable competitive advantages through improved operating e …

Bankers in Japan and China are masters of accounting, not risk management, and American-style rescue packages won’t solve their banking crises. Cleaning up balance sheets and purging non-performing l …