26 Електронні книги від Pantea Foroudi
Charles Dennis & Pantea Foroudi: Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles …
EPUB
Англійська
DRM
€50.44
Charles Dennis & Pantea Foroudi: Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles …
PDF
Англійська
DRM
€50.74
Pantea Foroudi & Maria Palazzo: Contemporary Issues in Branding
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of …
EPUB
Англійська
DRM
€53.34
Pantea Foroudi & Maria Palazzo: Contemporary Issues in Branding
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of …
PDF
Англійська
DRM
€53.30
Pantea Foroudi & Maria Palazzo: Beyond Multi-Channel Marketing
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote …
PDF
Англійська
DRM
€98.92
Pantea Foroudi & Maria Palazzo: Beyond Multi-Channel Marketing
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote …
EPUB
Англійська
DRM
€97.20
Pantea Foroudi & Maria Palazzo: Sustainable Branding
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate …
PDF
Англійська
DRM
€53.30
Pantea Foroudi & Maria Palazzo: Sustainable Branding
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate …
EPUB
Англійська
DRM
€53.30
Charles Dennis & Pantea Foroudi: Building Corporate Identity, Image and Reputation in the Digital Era
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and …
EPUB
Англійська
DRM
€47.94
Charles Dennis & Pantea Foroudi: Building Corporate Identity, Image and Reputation in the Digital Era
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and …
PDF
Англійська
DRM
€48.25
Mohammad Mahdi Foroudi & Pantea Foroudi: Corporate Brand Design
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature …
PDF
Англійська
DRM
€53.39
Mohammad Mahdi Foroudi & Pantea Foroudi: Corporate Brand Design
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature …
EPUB
Англійська
DRM
€53.30
Pantea Foroudi & T. C. Melewar: Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, …
PDF
Англійська
DRM
€185.50
Pantea Foroudi & T. C. Melewar: Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, …
EPUB
Англійська
DRM
€183.21
Maria Teresa Cuomo & Pantea Foroudi: Business Digitalization
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react …
PDF
Англійська
DRM
€49.95
Maria Teresa Cuomo & Pantea Foroudi: Business Digitalization
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react …
EPUB
Англійська
DRM
€50.41
Maria Teresa Cuomo & Pantea Foroudi: Digital Transformation and Corporate Branding
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react …
PDF
Англійська
DRM
€50.75
Maria Teresa Cuomo & Pantea Foroudi: Digital Transformation and Corporate Branding
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react …
EPUB
Англійська
DRM
€50.65
Charles Dennis & Pantea Foroudi: Researching and Analysing Business
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both …
PDF
Англійська
DRM
€50.75
Charles Dennis & Pantea Foroudi: Researching and Analysing Business
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both …
EPUB
Англійська
DRM
€50.75
Pantea Foroudi & Maria Palazzo: Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism …
PDF
Англійська
DRM
€49.84
Pantea Foroudi & Maria Palazzo: Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism …
EPUB
Англійська
DRM
€50.22
Pantea Foroudi & Suraksha Gupta: Corporate Branding in Logistics and Transportation
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research …
PDF
Англійська
DRM
€50.15
Pantea Foroudi & Suraksha Gupta: Corporate Branding in Logistics and Transportation
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research …
EPUB
Англійська
DRM
€50.74
Pantea Foroudi & Maria Jesus Jerez-Jerez: Entrepreneurial Innovation in the International Business of Tourism
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to …
EPUB
Англійська
DRM
€50.75
Pantea Foroudi & Maria Jesus Jerez-Jerez: Entrepreneurial Innovation in the International Business of Tourism
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to …
PDF
Англійська
DRM
€50.46