Tough, smart business advice from the star of the hit TLC
reality show ‘American Chopper’
Now in paperback, The Ride of a Lifetime elucidates the
business principles that have made Paul Teutul Sr. and Orange
County Choppers a household name. Paul’s smart, commonsense
business wisdom works for businesses both big and small in any
industry. Here, he shows you firsthand how he built a uniquely
successful business by working hard and demanding it from others;
encouraging and embracing unfettered creativity; establishing
well-defined roles for every team member and demanding they support
each other; and using honest conflict and confrontation to solve
problems and constantly innovate.
Paul and his sons build the best one-of-a-kind choppers in the
world with unrivaled passion, creativity, and honesty. The Ride
of a Lifetime shows you how they do it.
* Offers an inside look at the business practices that built
Orange County Choppers into a massively successful business
* Reveals a different side to the OCC family patriarch
* Full of practical, real world business principles that lead to
unlimited success for any business
The Ride of a Lifetime is a smart, tough-as-nails guide
to business success that every entrepreneur should read.
Зміст
Foreword ix
Acknowledgments xi
Introduction xiii
Chapter 1: Choices 1
Chapter 2: No Thanks, Pardner 13
Chapter 3: Passion 27
Chapter 4: Welcome Change 39
Chapter 5: Building a Reputation 51
Chapter 6: Stay Organized 67
Chapter 7: Hire Good People 81
Chapter 8: Learn to Trust Others 93
Chapter 9: Take Care of Your Employees 105
Chapter 10: All in the Family 113
Chapter 11: Learn from Your Mistakes 125
Chapter 12: Giving Back 139
Chapter 13: Never Sell Out 153
Chapter 14: Always Follow Your Dreams 163
Про автора
Paul Teutul, Sr., a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world’s premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit www.orangecountychoppers.com.
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