Transform your ecommerce ideas into profitable reality with this page-turning new handbook
Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.
In Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert’s eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:
- Finding hot products to sell, working with suppliers and managing your inventory
- Building a website from scratch by choosing the right developer and platform
- Marketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and Tik Tok
- Understanding the user experience and creating happy, loyal customers
- Dealing with payments, currencies, taxes and duties
It’s time to take advantage of the commercial opportunities waiting for you online. Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.
Зміст
Introduction 1
Part 1: Getting Started with Selling Online 5
Chapter 1: Introducing the Business of Selling Online 7
Chapter 2: Selling Online in a Nutshell 11
Chapter 3: You’re onto Something: Assessing Your Idea 31
Chapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43
Chapter 5: Taking Stock: Inventory Management 57
Part 2: Full Steam Ahead: Building Your Online Store 75
Chapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77
Chapter 7: Choosing a Platform for Building Your Website 93
Chapter 8: Navigating an Ecommerce Website 111
Chapter 9: The Blueprints: Designing Your Online Store 133
Chapter 10: The Reward: Receiving Payments 169
Part 3: All About the Customer: Providing a Positive Customer Experience 187
Chapter 11: Understanding the User Experience 189
Chapter 12: Customer Service: Happy Customers Are Loyal Customers 205
Chapter 13: From Here to There: Order Fulfilment 223
Chapter 14: Closing the Loop: Returns 237
Part 4: The Next Big Thing: Marketing Your Ecommerce Business 251
Chapter 15: Digital Marketing: A Beginner’s Guide 253
Chapter 16: The Search Party: Finding New Customers 265
Chapter 17: Sticky Customers: Customer Retention 285
Chapter 18: Getting Social: Social Media and Influencer Marketing 299
Part 5: The Part of Tens 319
Chapter 19: Ten Things to Understand About Selling Online 321
Chapter 20: Ten Useful Online Tools 329
Chapter 21: Ten Things to Check Before Going Live 337
Appendix: List of Abbreviations 345
Index 349
Про автора
Paul Waddy is an ecommerce advisor with over 15 years of experience and the author of Shopify For Dummies. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul’s expertise is in helping online retailers scale profitably.
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