Pekka J. Korhonen & Jyrki Wallenius 
Making Better Decisions [PDF ebook] 
Balancing Conflicting Criteria

Different Paradigms of Decision-Making.- About the Role of Intuition.- Towards Analytic Decision-Making.- How Do Humans Make Choices?.- Beware of Decision Traps: The World of Certainty.- Beware of Decision Traps: The World of Uncertainty.- The Devil is in the Details.- A Picture is Worth a Thousand Words.- Choosing Among Known Alternatives.- Designing Potential Solutions.- Solving Design Problems.- Need for Decision Support Systems.- Use Scenarios Instead of a Crystal Ball.- Making Operations More Efficient.- Real-World Problems.- Negotiating a Deal.- In Conclusion.

Pekka J. Korhonen is Emeritus Professor of Statistics at the Aalto University, School of Business, Finland (formerly Helsinki School of Economics). His research interests include Multiple Criteria Decision Making (MCDM), efficiency/performance analysis, choice behavior and interactive decision support systems. His articles have appeared in many leading journals. One of the leading scholars in Multiple Criteria Decision Making, he has served as President of the International Society on Multiple Criteria Decision Making. The International Society on MCDM has bestowed upon him the George Cantor Award.
 

Jyrki Wallenius is Emeritus Professor of Management Science at Aalto University School of Business. He is one of the leaders of his field, which encompasses Multiple Criteria Decision Making and Decision Support. His current research interests focus on multiple objective optimization, in particular hybrid MCDM/EMO approaches, combinatorial multiple objective optimization and behavioral decision theory, including neuro-economics. He is past editor of EJOR and past President of the International Society on Multiple Criteria Decision Making. He is the recipient of numerous awards, both domestic and international.