Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.
4 Електронні книги від Peter E. Rossi
Handbook of the Economics of Marketing
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers …
EPUB
Англійська
DRM
€121.98
Peter E. Rossi & Greg M. Allenby: Bayesian Statistics and Marketing
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing …
PDF
Англійська
DRM
€71.99
Greg M. Allenby & Sanjog Misra: Bayesian Statistics and Marketing
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challengi …
PDF
Англійська
DRM
€115.69
Greg M. Allenby & Sanjog Misra: Bayesian Statistics and Marketing
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challengi …
EPUB
Англійська
DRM
€114.76
