Philip Cowley & Dennis Kavanagh 
The British General Election of 2015 [PDF ebook] 

Preface
1 I’m Afraid There is No Money: Five Years of Coalition
2 How Hard Can it Be? The Conservatives
3 Brand Failure: Labour
4 Zugzwang: The Liberal Democrats and Others
5 The Long and the Short of the SNP Breakthrough; Richard Rose and Mark Shephard
6 Roads and Car Crashes: The Election Approaches
7 Dead Cats and Bogy Men: The National Campaign
8 Different Scripts Required: Election Night
9 Margin of Error: The Polls
10 Where to Drop the Bombs: The Constituency Battle
11 The Battle for the Stage: Broadcasting; Charlie Beckett
12 Still Life in the Old Attack Dogs: The Press; David Deacon and Dominic Wring
13 Variable Diversity: MPs and Candidates; Byron Criddle
14 Out of the Blue: The Campaign in Retrospect
Appendix 1: The Results Analysed; John Curtice, Stephen D. Fisher and Robert Ford
Appendix 2: The Voting Statistics

Philip Cowley is Professor of Parliamentary Government at the University of Nottingham, UK. His many publications include
The Rebels: How Blair Mislaid His Majority and
Conscience and Parliament.

Dennis Kavanagh is Emeritus Professor of Politics at the University of Liverpool, UK. His extensive works include
Thatcherism and British Politics,
British Politics: Continuities and Change, and he has been involved in every one of the Palgrave Macmillan election studies since February 1974.