Renate Buber & Hartmut Holzmuller 
Qualitative Marktforschung [PDF ebook] 
Konzepte – Methoden – Analysen

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

This book presents a framework to model the main activities of information security management and governance. The same model can be used for any security sub-domain such as cybersecurity, data prote …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

Multi-actor partnerships are promoted as central to the achievement of sustainable development. However, these relationships are not always easy, and calls are being made for more guidance on how par …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

Gas Mixtures provides practical suggestions and calculations for producing multicomponent test gas atmospheres. General topics addressed include sorbent evaluation, methods development, dosimeter tes …

Originally published in 1970, this book brings together the most significant and pertinent associations between man’s economic and social activities, and the variations in the atmospheric environment …

Insurgence is designed to help business leaders apply new methods to the most important business problem they face in the world today: namely, how to overcome their incumbent mentality to maintain re …